The Robertis developed a culture similar to the Woodward Way: customer friendly, with a strong engineering focus and a dedication to its members, both personally and professionally. The job required realism throughout to really be successful, and our expertise not only VFX but live-action production resulted in a completely believable and lovable character.ĭue to Roccy's immense popularity, we created a bespoke piece of software to render him in real time, allowing us to extend beyond the traditional TV campaign onto social and other digital extensions, bringing him into people's lives and allowing Roccy to dance alongside them. MPC’s expertise soon caught the eye of Woodward, and MPC was a supplier for Woodward for a number of years.
In this end-to-end project, all characters were crafted entirely in CG and no detail left unconsidered, from every last scale on Roccy's body to the moss under his feet.
Inviting audiences to "Be more Berroca," the lighthearted spot sees Roccy strut his stuff in a lush tropical rainforest, much to the shock of his onlookers. So the impossible is made possible.In introducing Roccy, the body-popping chameleon, MPC not only created a global superstar but increased Berocca's sales by 45 percent. Bringing unreal and real worlds together. We advance the art and technology of visual experience. This is why our software has been integral in the making of every VFX Oscar-winning film, award-winning TV shows and commercials for more than a decade.įounded in 1996, Foundry is headquartered in London, with over 300 employees and a presence in the US, China, Japan, Australia and Europe. We partner with these companies to solve complex visualization challenges to turn incredible ideas into reality. Learn More- opens in a new window or tab International shipping paid to Pitney Bowes Inc.
Learn More- opens in a new window or tab Any international shipping and import charges are paid in part to Pitney Bowes Inc. Our clients and partners include major feature film studios and post-production houses such as Pixar, ILM, MPC, Walt Disney Animation, Weta Digital, DNEG, and Framestore as well as automotive, footwear, apparel and technology companies such as Mercedes, New Balance, Adidas and Google. International shipping and import charges paid to Pitney Bowes Inc. Our products are used to create breathtaking visual effects sequences on a wide range of feature films, video-on-demand, television and commercials. We have been developing creative software for the Digital Design, Media and Entertainment industries for over 20 years.
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